Resume Renato Figueiredo – Product Management
Linkedin Profile
Qualifications and Purpose
Executive with twenty years in electronic payments methods in areas like issuing and acquiring (main focus in credit and debit/prepaid cards market). Worked in Commercial areas, Strategic Planning and Marketing with expertise in Product and Portfolio Management, Communication, New business development, distribution channels and partnerships, E-commerce and digital media. Experience in negotiation with partners, team management and development of innovative credit products. Interest in financial services companies / telephony / technology / mobile services / e-commerce.
Work experience
ECOMMERCE PROJECT
Acting on its own initiative in implementation, consulting and maintenance of ecommerce platform Magento. integratIon with payment and shipping gateways, digital marketing via blog, social media, and SEO were part of his activities.
http://penelopeacessorios.com.br/blogdapenelope
https://renatofigueiredo.me/piscaree
Oct 11 – Abr/14
ATUAL TECNOLOGIA E ADM CARTÕES – ATUALGROUP
Positions
Product, Business and Marketing Director
Startup multipurpose prepaid cards for public transport and retail network, with mass-distribution model. Focus on public agencies, unions, associations and small companies. Product development with Mastercard/Goodcard brands and automation with Conductor were part of his achieved goals.
Sep 05 – May11
BANCO ITAU – Itaucard
(Oct 08/May 11)– Executive Manager of Retail Products and Portfolio ItaúUniclass
(March 08 / Sept 08) – Senior Manager of New Partnership
(Sept. 05 / Feb 08) – Senior Manager of Retail Portfolio (Activation and Loyalty)
Main activities
Development of strategies and new products for migration of customers from Unibanco to Itaú.
Development of new products with focus on innovation and profitability.
Global strategy for loyalty and cross-selling (upgrade and 2nd brand), using electronic channels and direct marketing.
Rewards Product management – Premiado, SemprePresente and Cash Back.
Contract and launch of new partnerships in Cobranded / private label
Integration Credicard / Itaú – merging process.
Key Achievements
Migration:Manager responsible for damping 1.3MM-card accounts (26 waveswith a total of 998 branches and 243 PAB’s), goal of maintainingindicators of the portfolio relative to the pre-migration.Achievement of:
- Activation 67% (target was 50%)
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0.04% of complaints (the perceived risk was 5%)
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Development of 18 new products
Products: Manager responsible for developing and release of the cardsI-Conta, University cards, Itaú Uniclass family, PayPass, Platinum, Payroll INSS, Limite Único and chip cards
- Cartão Programado – released in May/09 with broad emphasis on print media and TV, focus on innovation, fixed payment and control
Portfolios: responsible for Itaú Uniclass segment indicators, development and release of the new invoice (paper and online) and brochures for the unified 200 types of cards after the merge Itau Unibanco,providing unique identity, flexibility, adherence to BACEN rules, flexibility to use as a channel segmented offering and cost reduction of $ 3.1MM/ano
Loyalty: Manager responsible for the increase from 55% to 85% in Retention calling unit through the implementation of the strategy previously used in Credicard
Partnerships: Negotiations with of Alesat Fuel, Lojas Marisa and Americanas.com for credit card development
Integration:actions targeted to clients, split of best practices in each channel and equalization of results
Awards and Highlights 2010
- 1st place Award Board Itaucard with Migration Project
- 1st place in Card Monitor magazine evaluation of Credit Card invoices
- 2nd place in Walter Moreira Salles Prize with Migration Project among 110 qualified
- 3rd place Award Board Itaucard with Cartão Programado
Jan 97 – Aug 05
Credicard Banco SA
Positions
(Jun 05/Apr 06) – Sr Marketing Manager-Local Portfolio (50% of the card base,volume of R $ 14Bi and budgetof R$10MM)
(Jan 02/May 05) – Mkt Manager – International Portfolio
(Jan 01/Dez 01) – Mkt Manager – Premium Portfolio
(Jan 97/Dez 00) – Strategic Planning Manager
Main activities
Activation, loyalty and retention strategies: managing the lifecycle of the credit card customer.
Responsible for number of accounts, customer satisfaction, transaction volume, market share and emphasis on increase revenue / cost reduction.
Pricing, distribution strategies and KPI.
Briefing and development of Newsletters, mailings, e-mail marketing
Sales and service operations training.
Relationship with co-responsible areas and coordination of revisions and improvements in processes/policies.
Strategic Planning and Marketing – focus on market intelligence, socio-economic environment analysis, market size and trends
Studies of competitors positioning, SWOT, benchmarking, communications, and advantages to support the development of products and services.
Marketing Information Systems – acquisition and analysis of IBGE, Febraban and industry data for pricing, market and mind share, local and abroad studies and indicators.
Research: Customer behavior and profitable segments.
Key Achievements
Activation: rate of 75% of the new accounts in the first 6 months
Market Share: gain of 1pp
Retention: 900M accounts held in 2005, up from 67% to 93% with 20pp reduction
in fee discounts (gain of $ 20MM)
Products: Expansion of SMS users from 4M to 20M in 2005
Personal credit funding achieved R$96MM in 2005
Revenues of R $ 280mm in 2005 with Bill Payment product
Release of Credicard Cash Back product with unprecedented feature (2004)
Partnerships: Innovative actions to increase activation and flow at partner shops
Portfolios: Upgrade of more than 200M local accounts to international acceptance
Loyalty 100MCEF customers (90%) due to end ofagreement
28% increase in transactions in 2001 Premium Portfolio
Sales Force:Regional deployment strategies resulted in 50% increase in six months.
PLANEM: Panel of market indicators including studieswith broad sectorial and
reference in media channels
Awards and Highlights
- 2 times winner of the Citigroup Quality Excellence Award
- In 2001 – Key Market Indicators for Press
In 2004 – 93 of customer retention in Telemarketing operation
- Taught Card Business Dynamic in several events
Apr 92 – Dec 96
REDECARD SAManager of Key Accounts, responsible for prospect, affiliate, activation and maintenance of accounts with R$180MM revenue per year. Customers likeIBM, Microsoft, Avon, Pão de Açucar
Awards and Highlights
- 2X winner of the Bank of Ideas for campaigns, which increased in 55% installments of card transactions
- 4X Oscars awarded in Outstanding, Quality, Commitment and Sales categories
Mar 91 – Mar 92
DAYOFF COMERCIAL LTDA – RANGERSOwner of clothing and footwear company, having developed brand with franchise implementation with two more stores in addition to their own, with revenues of US$ 1MM/year
Jul 90 – Feb 91
RURAL STAR IND LTD.and ARTZZAN FASHIONCommercial Manager responsible for exporting footwear to the US and Caribbean market
Jan 83 – Aug 89
MICROCOMP COMPUTERS LTDAPartner in computer retail company with 48 employees and revenues of $ 3MM. Clients like Hudson Oil, Austin Brazil, W/GGK, Nestle, Antarctica and other.
Education
Business Administration in Fundacao Getulio Vargas
Engineering in Maua University
Colégio Santa Cruz
Good English and basic Spanish
Other courses
Manager for e-commerce and Social Marketing in 2011 (Trecemd – assembly, social media, SEO, ROI)
Creating an innovative environment in 2008
Strategy for leaders in 2008
APG Amana-Key in 2006
Financial Market in 2004
Risk & Reward in 2003
Multiplier Training taught by Luchinni Business Training in 2000
Leading People with Sonia Dondice – Citibank in 2000 and 2001 Leading Teams
Jun 14
